Brand Enhancement for all the Right Reasons
August 23, 2010
Orthodontics is a highly competitive market. Hull & Coleman Orthodontics' old brand seemed stogy and didn't differentiate. So COGNITION was called in to straighten it out with a clean, modern, comprehensive rebranding. Helping consumers understand the value that an orthodontist can provide was the cornerstone for the rebranding effort. The rebranding included the tagline of; "Excellent Results from Expert Orthodontists" along with logo redesign, stationary, marketing materials, advertising, website and a marketing plan. To view the new brand, www.hullandcoleman.com
Improving HGBCS's Online Brand Experience
August 20, 2010
COGNITION has launched a smart looking, more intelligently organized new website for Hickory Grove Christian School. See for yourself if the new website makes the grade. www.hgbcs.org
Helping MTW Help Haiti
August 10, 2010
COGNITION is always excited to work on a worthy cause. In this instance, it was to develop a fundraising campaign for long-time client Mission to the World's disaster response initiative in Haiti. As a "2nd wave responder," MTW goes into a disaster-ravaged area to do the uncelebrated work of rebuilding lives and communities. In early July, 2,500 people came to the newly reconstructed church dedication out of a desire to see something completed, when so little hope is visible. COGNITION conceived a fundraising campaign entitled Help Haiti, to support their work. The campaign's branding and marketing has generated tremendous response and is still going strong.
To learn more or give to Help Haiti click here
CNP's New Website Optimizes Conversion
July 30, 2010
A new website should be more than putting on a fresh face. Don't misunderstand, there is good business sense in updating the look and messaging of an aging site to convey the right perception and stay competitive. But along with that, your website must play an active role in your sales strategy. Maximizing the conversion of site visitors into viable prospects extends a website far beyond an online brochure. These were the goals that lead CNP Technologies to hire COGNITION to redesign their website. Not only is CNP's brand and usability significantly enhanced from the previous version, but the new website has been specifically developed to encourage visitors to take the next step in the sales cycle.
Making Older Brands Connect with Younger Audiences
July 19, 2010
COGNITION launches new brand and website for Mission to the World to help them better connect to GenY. Want to see the goods? http://goglobal.mtw.org
Branding on a Coffee Table Near You
July 6, 2010
Few books in the graphic design/branding industry are as well known, or revered, as Logo Lounge. COGNITION has been selected to have 5 of its recently designed logos published in the upcoming edition of the Logo Lounge. "We are honored to be in such good company," says Jason Mink, Founding Principal for COGNITION. "To have our peers judge the quality of our work and deem it worthy makes us proud, and affirms the value we provide our clients."
The Art of the Start-up
June 30, 2010
COGNITION is helping launch Core Sports with great branding to build a strong business from the start. The new venture's ex-NBA/NFL founders are pumped.
Rain Making Made Easy(er)
June 16, 2010
Non-profits can attest to the current challenge of raising financial support. But take heart! In a difficult economy, COGNITION can still make it rain, and did so creating a fund raising campaign for MTW that got $200,000 over the goal of $1mil and is still climbing.
Smarter Website Coming for Hickory Grove Christian School
May 3, 2010
COGNITION is redesigning this private school's website. Presenting a dramatic reorganization of the site's info architecture tomorrow to offer greater usability and streamlined navigation for a rather large site.
VEGAS BABY!
April 15, 2010
CORE Properties goes "all in" on their new brand by launching their comprehensive rebranding by COGNITION at ICSC in Las Vegas. COGNITION designed everything from new logo, to business collateral, full brochure and tradeshow booth.
Helping People Party
April 8, 2010
COGNITION is designing sales catalog for Your Event Source one of the Southeast's premier Event planning and Party Rental companies.
Lending a hand in product packaging design
December 18, 2009
'Tis the season to avoid contracting H1N1. Keeping in the spirit, a consumer packaged goods company has retained COGNITION to design new product packaging for a line of hand sanitizers. The project will also include the design enhancement of the brand's logo. "We're excited to lend a hand for this CPG project... Clean or otherwise," comments Jason Mink, Founder and Principal of COGNITION.
Branding & online expertise are keys to success
December 3, 2009
We're brand building experts with significant online experience. Our newest client, an online guerrilla retailer has hired COGNITION for comprehensive brand development and website design. Should be fun. We'll keep you posted.
Hungry for good branding
November 23, 2009
A new start-up restaurant delivery company calls on COGNITION for complete brand development. Naming, tagline, logo, business and sales collateral, website and advertising. We always embrace opportunities to do it all… Especially for companies with promising futures.
Service company to enhance website
November 10, 2009
AFTERDISASTER, one of the North Carolina's most prominent disaster relief companies, cries out for help in redesigning its website and developing an online advertising campaign. COGNITION answers the call.
Seeking good branding to do good
October 25, 2009
A new Birmingham, Alabama based non-profit taps COGNITION for concept and brand development. Seeing financially hurting charities in every state, a couple of successful businessmen partnered together to make a difference. The new non-profit's goal is to give 100% of its net profits to local charities. Once concept and brand development are completed, we'll turn our attention to creating and rolling out a launch marketing campaign.
COGNITION drafts new name
October 13, 2009
Local architecture firm hires COGNITION to create a new name and tagline for their expanding practice, rather than choosing to go the oldschool route of adding another last name to the firm's banner.
COGNITION to market new dental practice
October 1, 2009
After branding Southview Dentistry, COGNITION has been hired to help craft a comprehensive marketing plan to promote the new practice. A diversified media mix complete with campaign concepts will be enlisted to create awareness and drive business.
World Harvest Mission gets organized
September 24, 2009
Following fast on the heels of a strategic plan, World Harvest Mission has hired COGNITION to help conduct a communications audit, solidify the brand strategy and craft a communications plan for moving forward. "We're very excited to lend a hand," says Jason Mink, Founder and Principal of COGNITION. "World Harvest is a great organization that is involved in some amazing things both here in the US and internationally, and we want to equip them to better communicate what they're doing."
COGNITION to grow Flowers of Charlotte brand
August 18, 2009
Flowers of Charlotte, an FTD affiliate has hired COGNITION to provide them a professional branding arrangement. Starting off, we'll create a logo for the company and then move on to promotional materials. "We're excited to develop a professional image that conveys their creativity. And my wife likes the perks of me bringing home flowers more often!" say Jason Mink, Principal of COGNITION.
Reformed Theological Seminary strives for higher calling
June 10, 2009
Reformed Theological Seminary has hired COGNITION to create its next national advertising campaign. The ads will work to strengthen the RTS brand while emotionally connecting to prospective students interested in the various graduate programs. "Creating a good ad campaign is not a one dimensional deal, it is a multi-faceted combination of strategy, imagery and messaging that's fresh, relevant, and effective in penetrating a cluttered world," emphasizes Jason Mink, COGNITION Principal. Print and online media will be used to roll out the campaign with ads being seen in such well-respected magazines as Christianity Today, among others.
Southview Dentistry stregthen brand's veneer
June 5, 2009
Southview Dentistry, a full-service practice scheduled to open in Charlotte's cool South End in August of 2009, has hired COGNITION for brand development services. "Start-up companies in particular need a strong brand foundation to establish creditability and professionalism," states Jason Mink, COGNITION principal. To this end, COGNITION will create a straight, clean identity to act as the brand's ‘faceplate'. "Just as you go to the dentist to ensure the health of your mouth and optimize your smile, companies should seek to optimize their brand identity to ensure the health of their business," Mink says with a smile.
On a Mission
May 18, 2009
As the official foreign mission agency for the Presbyterian Church in America, Mission to the World has hired brand marketing agency COGNITION to help them better connect with GenY. COGNITION designers are creating a new youth oriented MTW brand identity and website. Additional projects include a system wide testimonial campaign geared to encourage current MTW donors. Jason Mink, Principal of COGNITION says, "We specialize in finding the most resourceful strategies to make a difference in our client's marketing and communications activities. It's an honor to help MTW create an effective brand to continue to fulfill their mission of planting churches and raising awareness among un-reached people groups for decades to come."
Award winning design at an affordable price
March 13, 2009
COGNITION won 3 ADDY Awards in the Comprehensive Campaign category of the AAF's annual Charlotte chapter contest. "It's a great compliment to have our work celebrated by creative industry peers and it's always an honor to be amongst the best and biggest local agencies," comments Jason Mink, Principal and founder of COGNITION.
"As marketing budgets tighten, more companies are turning to COGNITION because they realize they don't have to sacrifice quality design or professionalism for affordability. Our award winning team produces the same level of creative as larger agencies and it's nice to be recognized for that," explains Mink. Additionally, COGNITION was ranked in the top 10 web design agencies in Charlotte during 2008. Big, full-service creative at an affordable price -- now that's a winning combination!
The Barnabas Center receives some counseling of their own
March 6, 2009
In a role reversal COGNITION is putting The Barnabas Center brand on the sofa. As a non-profit Christian counseling, teaching, and training ministry, The Barnabas Center has done a lot for the Charlotte community over its 20 years in operation. The center is working with COGNITION to elevate the brand to feel more comfortable and professional.
After a brief diagnosis, The Barnabas Center will receive a refined brand position, a new logo, marketing materials, and an updated website. "Companies prosper by effectively communicating who they are and why people should care." explains Jason Mink, Principal of COGNITION, "Clear, consistent communication about the brand leads prospects to conclude that the organization is confident and credible."
C&D Landscapes grows brand and marketshare
February 16, 2009
C&D Landscapes has hired COGNITION to help grow its brand marketing to further appeal to its high-end residential clientele.
Starting out, company name and logo design will be improved to match the market research and brand positioning refinement. "A well-positioned brand's aesthetic helps it stand out from the competition and creates a comfortable, emotional connection to the consumer," says Jason Mink, Founder and Principal of COGNITION. "We are always thrilled to work with local small businesses that strive to build upon their success. Our relationship will help ensure many more years of growth for C&D Landscapes."
Queen City Pizza Depot has great taste
February 4, 2009
Located in Dilworth, Queen City Pizza Depot delivers Charlotte's best pizza. In a plan to double revenue, QC Pizza Depot has hired COGNITION to provide the necessary ingredients to elevate the brand identity and store experience. Once the brand enhancement is complete, COGNITION will assist with various marketing and advertising initiatives.
COGNITION builds solid brand foundation for Uptown's new Mez restaurant & Epicentre Theaters
January 1, 2009
Mez Restaurant and EpiCentre Theaters are all the buzz in uptown Charlotte, and that's precisely what the developers hired COGNITION to achieve. "They knew the importance that effective branding would play when creating a new entity from scratch. That's precisely why they hired us," says Jason Mink, Founder and Principal of COGNITION.
"The client challenged us to create two distinct brands to separate the customers perception of the restaurant from the movie theater," explains Mink. COGNITION provided turnkey services for both the restaurant and theater by helping with name and tagline development, as well as designing each logo, menus, gift cards, to-go bags, brochures, individual websites and a full advertising campaign to launch the grand opening.
